Chloe Lonsdale, Founder and Chief Creative Officer, re-launched the London denim brand, Made in Heaven (founded by Chloe’s godfather in 1969), as M.i.h Jeans in 2006. Lonsdale’s distinctive style has grown out of her childhood surrounded by denim and her youth spent immersed in the street culture of London.

With an attitude and authority built on five decades of denim experience, M.i.h Jeans is known for it’s 70s style heritage and an inclusive, free spirited attitude called blue-jean spirit.