Founded in 1996, Hunkydory takes its name from the phrase made famous by David Bowie which means ‘all is peaceful and relaxed’. This pinpoints how you should feel when wearing the Swedish label’s irreverent, casual cool pieces.

What started as a knitwear line has quickly evolved into a full ready-to-wear collection including trusty wardrobe icons such as jackets, denim and shirting.  Effortless Scandanavian chic with a touch of glam, Hunkydory offers the ultimate in premium craftsmanship and Swedish style. 

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